Business Analytics

What I Do

I apply AI to business problems, whether:

Designing chatbots to represent professionals or companies,
Running statistical and machine learning models to analyze datasets, or
Creating my own AI-powered app that provides insights described as "transformational," deeper, and more personalized than other AI models.

I am currently working on my Master of Science in Business Analytics (MSBA) at California State University Channel Islands, where I work with modern AI and data analytics tools, including Python, SQL, and VS Code.

Current Projects

Graduate Assistant in AI Research

Researching AI implementation on campus.
Producing a bimonthly campus newsletter called "Channeling AI."
Developing custom ChatGPT models.
Attending special events on AI for business students.

Founder, Rhetorical (tryrhetorical.com)

Created an AI-powered professional self-discovery and communication coach, leveraging knowledge from my Rhetoric and Business degrees.
Designed, implemented, and deployed the frontend and backend architecture.
Used modern software design and development tools to create an intuitive and useful app, including Claude Code, Figma, Render, VS Code, GitHub, and Obsidian.

Past Projects

AI Ethics Board (member)

Participating in triweekly board meetings.
Applying knowledge of AI to engage in discourse about its ethical use.
Contributing to development of white papers on topics pertinent to AI implementation on campus.

AI Consultant Training Program for Small Business Advisors (Google.org, the Economic Development Collaborative, and the Small Business Development Center)

Applied AI modeling and training skills to replicate the rhetorical and reasoning style of an SBDC business advisor
Leveraged HeuriSight and Protobots applications to design and iterate a chatbot that captured an advisor's consulting approach
Enhanced advisor's ability to support small business clients

How My Background Shapes My Approach to AI

My studies in rhetoric, environmental science, business administration, and business analytics give me a multidisciplinary lens that strengthens my AI work.

Rhetoric taught me structural reasoning strategies from an academic field that goes back to Ancient Greece. This provided a framework for organizing anything--whether knowledge, ideas, arguments, or even fiction--into an understandable whole. The precision in communication I took from it me maps very well onto the skills needed work effectively with AI. I am now applying that organizational strength to my Rhetorical app, training the AI model to use structure to make sense of individual user issues.
Ecology taught me general principles of environmental protection and how to study complex systems using the scientific method. Like rhetoric, this offers another form of structure, that provides a foundation for the value I can extract from and share with AI.
My MBA gave me a background in principles of business strategy, leadership, operations, and finance. The intersection of business intuition from this degree and STEM skills from my MSBA give me a strong foundation, with which to help companies strategize optimal business models and practices.

Interested in Exploring AI for Your Business?

If you are curious about ways AI could support your business, I would be happy to discuss options and help determine what might be feasible.

You can also read more of my thoughts about AI on the AI Articles page.