Business Analytics

What I Do

I apply AI to business problems, including:

Designing AI systems to represent professionals and companies.
Running statistical and machine learning models to analyze datasets.
Building and deploying Rhetorical, an AI-powered app that provides self-discovery insights for users.

I am currently completing my Master of Science in Business Analytics (MSBA) at California State University Channel Islands, where I work with modern AI and data analytics tools, including Python, SQL, and VS Code.

Current Projects

Graduate Assistant in AI Research

Researched AI implementation on campus, maintaining current knowledge of the latest developments in AI platforms and tools.
Produced the bimonthly "Channeling AI" campus newsletter.
Participated in the regional business analytics community, by attending conferences, Datathons, and special events involving AI for businesses.

Founder, Rhetorical (tryrhetorical.com)

Developed a novel theory for improving optimization performance in AI models.
Applied the theory to designing Rhetorical, an AI-powered professional self-discovery and communication coach.
Built the full product architecture (frontend, backend, UX, and reasoning engine) and deployed it publicly for testing.
Used software design and development tools, including Claude Code, Figma, Render, VS Code, GitHub, and Obsidian.

Past Projects

AI Ethics Board (member)

Participated in discourse around ethical AI implementation on campus in triweekly board meetings.
Contributed to development of white papers on topics pertinent to AI implementation.

AI Consultant Training Program for Small Business Advisors (Google.org, the Economic Development Collaborative, and the Small Business Development Center)

Trained an AI model to replicate the rhetorical and reasoning style of an SBDC business advisor.
Captured and emulated the heuristics underlying the advisor's consulting approach using HeuriSight and Protobots.
Enhanced advisor's ability to support small business clients.

How My Background Shapes My Approach to AI

My studies in rhetoric, environmental science, business administration, and business analytics give me a multidisciplinary lens that applies to my work in AI.

My MBA provided a comprehensive overview of business strategy, leadership, operations, and finance. The business principles in this degree complement the STEM skills from my MSBA, giving me a broad background to draw on for helping companies increase their performance and add value for customers.
Rhetoric introduced me to structural reasoning strategies from an academic field dating back to Ancient Greece. I use it as a framework to organize anything--knowledge, arguments, computer code, or even fiction--into a coherent whole. This structure drives my approach to AI systems design, as well as persuasive business communication.
Ecology gave me an appreciation for basing environmental policy on science. I learned to research and analyze complex systems using the scientific method. I apply the scientific research and writing principles I learned to my current development of AI theories and papers.

Interested in Exploring AI for Your Business?

If you are curious about ways AI could support your business, I would be happy to discuss options and help determine what might be feasible.

You can also read more of my thoughts about AI on the AI Articles page.